A constantly evolving canvas for street art will become the exterior of a newly approved Kent Town apartment building, in a move not seen before in the city’s east.

The building at 99 King William Street is designed by Studio Nine Architects and will be developed by South Australian company, Buildtec.

“Kent Town is undergoing a significant renaissance,” said Buildtec Managing Director, Anthony Carrocci.

“Incorporating innovative and evolving street art into the design of this five storey apartment building will reshape the skyline and the suburb, which was traditionally industrial.”

That industrial past is also being referenced by the buildings architecture.

“If you walk through all the back streets of Kent Town there is a lot of vibrant street art in addition to the whole emerging laneway culture,” said Studio Nine Architects Director Andrew Steele.

“The choice of materials and finishes for this building and incorporating street art into the design is an expression of the context of Kent Town and will activate an otherwise unused laneway.”

In another first for the area, the 11 apartments could be South Australia first vertical display village.

“Our primary plan for this project is that it won’t sell off the plan like a normal apartment project but rather, use part or all of it as a vertical display village,” said Mr Carrocci.

“We’ll be looking to incorporate modular and cutting-edge building practices and make this project stand out from anything else done here before.”

The apartments sit behind the Buildtec headquarters, allowing the builder/developer the ability to showcase its work onsite.

Buildtec is an expert in urban infill housing developments and redevelopments in South Australia, delivering industry-leading property and construction services for a portfolio of clients ranging from small to medium local businesses to large multi-nationals.

Construction of the project, which has recently been given Development Approval by the Development Assessment Commission, is anticipated to commence later this year.